6 Digital Disciplines B2B Marketers Need to Master

Six Digital Disciplines B2B Marketers Need to Master

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In partnership with Cisco, we've created this eBook to highlight a few important areas that marketers must consider in their digital marketing plans. Page 3 Welcome! I am thrilled to partner with Cisco on this inclusive B2B guide for some of the most challenging and new areas of digital marketing. The ever-shifting landscape of digital means businesses must become more agile and marketers more multi-faceted than ever before. The following pages in this eBook will illustrate: • Why video has become so important • How to improve your mobile experience • Which content ratio can maximize channel marketing • Where to source and implement user-generated content • Who makes a good influencer partner • Which social and web metrics matter most By prioritizing these six current digital disciplines, marketers will be better able to optimize strategy, boost awareness, nurture relationships, and obtain insights all of which contribute to your ongoing business success. Letter From Jay Baer Enjoy!

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