Marketing Velocity Hub

Welcome to the Cisco Marketing Velocity Hub! Offering you marketing best practices from across the farthest reaches of the Web.

  • Digital Readiness Guide for Cisco Partners

    Digital Readiness Guide for Cisco Partners

    Are you ready to dive into a digital-first marketing approach? This guide will help you develop a digital strategy and execution plan to tell your story, reach new customers, and grow your brand.

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  • Marketing Velocity Receives Two International Honors

    Marketing Velocity Receives Two International Honors

    I am thrilled to share that we just won two International Business “Stevie” Awards!

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  • The future of video marketing: Growth and demand

    The future of video marketing: Growth and demand

    By 2022, online videos will make up more than 82% of all consumer internet traffic which is 15 times higher than 2017. More stats and insights included.

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  • Replay of Marketing Velocity live from NEW ORLEANS now available. Includes our inspiring keynote speakers and workshop content.

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  • Social Media Attribution: How to Get Started

    Social Media Attribution: How to Get Started

    Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way.

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  • Q3 Wrap-Up: What’s Changed For B2B Marketers; What’s Ahead in 2020?

    Q3 Wrap-Up: What’s Changed For B2B Marketers; What’s Ahead in 2020?

    Let’s examine both the challenges and opportunities the quarter’s top B2B marketing news has brought our industry.

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  • Don't miss the replay of Marketing Velocity Live MELBOURNE. Watch the inspiring keynote speakers and workshop content now.

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  • SEO Trends & Challenges: How to Get on Top of Google Search in 2020

    SEO Trends & Challenges: How to Get on Top of Google Search in 2020

    So what are the most important SEO trends for 2020 and how can you implement them?

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  • 5 Types of Talk Triggers to Get People Talking About You

    5 Types of Talk Triggers to Get People Talking About You

    Every marketer’s dream is to turn their customers into brand ambassadors—or, at least, it should be!

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  • Put your marketing expertise to work! Bring campaigns to life from Marketing Velocity Central.

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  • In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

    In Order to Grow Your Business, You Have to Know This One Secret To Effective Marketing

    Today’s marketing has many facets, one of the most important being digital content marketing and the use of thought leadership content to gain your audience’s trust.

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  • Lead Volume vs. Lead Quality

    Lead Volume vs. Lead Quality

    It's not uncommon for onboarding conversations to end with the client assuring you: “Just get us the leads. We’ll make the sales.”

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  • Social Media Trends 2019: Are Instagram and Pinterest the New Social Media Darlings for Marketers?

    Social Media Trends 2019: Are Instagram and Pinterest the New Social Media Darlings for Marketers?

    Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. Here's why these platforms are attracting more advertising investment.

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  • 95% of B2B marketers consider demand creation strategy to be successful

    95% of B2B marketers consider demand creation strategy to be successful

    Nearly 60% of B2B marketers say email marketing is the most effective strategy for demand creation, followed by content/video, SEO, events, then social.

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  • How to Rescue Your B2B Content Marketing Strategy

    How to Rescue Your B2B Content Marketing Strategy

    It’s more critical with B2B to provide content that brings actionable advice to your audience that helps them address real issues marketers face.

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  • Best B2B marketing KPIs that directly impact sales growth

    Best B2B marketing KPIs that directly impact sales growth

    There are many KPIs that Chief Marketing Officers should be concerned about. The best ones have been discussed in this article.

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  • 7 Things Successful Marketers Do With Original Research

    7 Things Successful Marketers Do With Original Research

    Knowing what – and how – to prioritize the many steps in a successful research project can make the process a lot less intimidating and easier to manage.

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  • How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

    How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

    To dig deeper into what influencer marketing means for business marketers, and address some of the most important questions to answer when developing a B2B influencer marketing strategy, take a look.

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  • Do You Speak B2B Marketing?

    Do You Speak B2B Marketing?

    The digital revolution has changed everything for marketers. Over the past few years, we’ve been given more power and more leverage within our organizations.

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  • Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

    Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

    You’re hungry. It’s in between meals, so there’s no need for four-course nourishment, but definitely a longing for some slight satisfaction.

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  • B2B Buyers Prefer Email, But That's Only One Of Their Demands, Study Finds

    B2B Buyers Prefer Email, But That's Only One Of Their Demands, Study Finds

    Take a look at the factors B2B Buyers consider when choosing vendors.

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  • 10 B2B Social Media Strategies That Work For Any Industry

    10 B2B Social Media Strategies That Work For Any Industry

    B2B businesses are proof that any business can be successful on social media. Because they've turned a niche industry that isn't the most exciting into a playground for social content.

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  • What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

    What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

    What is buyer intent data and why do you need it?

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  • How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

    How to Create A Solid Messaging Framework: A Guide for B2B Marketers (+ Templates)

    If messaging is done right, it provides strategic guidance and consistency to PR, external marketing communications, sales, and can even be used for internal sales and employee training.

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